The them. These can be metaphorical heroes and villains. We dont literally need Darth Vader and Luke. From there we can follow that classic story arc where we introduce the characters we talk about the conflict and introduce that. We make the case of why the hero is winning or should win against the villain or what the hero can do or what the hero did do and then we suggest action or close out with some recommendation around our presentation to help make it actionable.

Villains can be a lot of things. Villains can be a lack of data. It could be poor Greece Mobile Number List . Villains could be unmotivated people on a team or people who dont care about your problem. They could be a crap strategy or a literal villain like a competitor or a market behemoth in your field all those kinds of things. Heroes could be tools. They could be your team or you yourself. They could be a new process.




A hero could be an organization or hopefully something that people can cheer for that they want to be like Oh man I want to see the Duke Lemur Center have lots of success because lemurs are adorable and theyre endangered. Nobody doesnt cheer for lemurs. Lemur good hero bad villain FYI. Give actionable takeaways. Avoid broad generic advice. Number five is give actionable takeaways. If you can avoid broad generic advice. I see presenters do this in virtually every field. They get up on stage and they talk about Hey here is this problem. Maybe they even do a great job with creating that conflict and they talk about it. Then they get to their suggestions section their takeaways and it is Better communication is good.  communication. What are you telling me How does that help me Versus I saw this great piece a couple of days ago on Twitter. It.